Barbie, a classic icon of pop culture. A doll that took the world with her blonde locks and the ‘perfect’ body when she came alive in the 1950’s. She has been part of children’s toy boxes since then. In recent years Barbie has been rather controversial regarding the idea of a perfect body shape, the perfect way to look which, to Barbie’s designers is to be skinny, tall, blonde, white and blue eyed and this is the superior look!
Due to this controversy and up roar from women around the world the designers created a range known as the Fashionista’s which is a collection of mixed race dolls, different shapes, heights and hair colour showing that this iconic doll has moved on with the times.
Even though this doll has changed over the years the main characteristics mentioned above are present in every doll.
The reason why I am bringing Barbie into this summer project is to connect the brief with my fascination with pop culture and the empowering it has on societies. The idea is to resignify the iconic look of the doll. Barbie has played many roles throughout her life such as a police officer, fire officer, nurse, dog sitter, mermaid, princess but never a girl that goes on nights out to enjoy and meet people. She is always shown as well behaved and the perfect role model. This will soon be changed.
To re-signify the connotations of this doll, I will use destruction as a major part. I will take a particular Barbie doll, bought from a store, to different locations and break her image up a bit by bit. This will involve:
Once the doll has been resignified and a bricolage between destruction and pop culture has been made she will be placed back into her packaging ready to be sold on.
The new Barbie will be branded under my Instagram persona, Charlie Lovelock. The name will be placed somewhere on the box in gold foiling.